Norwich, UK – The University of East Anglia–FARMWISE team participated across both days of the Royal Norfolk Show (25–26 June 2025), hosted in the Agri‑TechE Innovation Hub (Stand 333) at the Norfolk Showground. Team members Kevin Hiscock, Andrew Lovett, Richard Cooper, and Natasha Balashova engaged with visitors to highlight the project’s innovative contributions to sustainable farming and water management.
Throughout both days, UEA researchers showcased the next generation of precision agriculture and AI including a live AmoreAqua dashboard demo, allowing visitors to explore real-time stream flow and water quality data from the Defra-funded Wensum Demonstration Catchment, highlighting applications that empower farmers with interactive, data-driven decision support.
The team displayed research on machine learning methods, exploring climatic stressors impacting potato yields in Finland and the Netherlands—jointly developed by University of Oulu and Wageningen University & Research.
“We’ve had excellent engagement over both days,” said Kevin Hitchcock, “Visitors were particularly interested in how the dashboard reveals relationships between climate, water flow and quality—vital for on‑farm decision-making.”
The Royal Norfolk Show provided an ideal setting to engage with the farming community and demonstrate how smart agriculture, powered by AI and remote sensing, can deliver actionable insights and enhance resilience.
Image left: The Team at The University of East Anglia participate in the Royal Norfolk Show
Image top right: Professor Andrew Lovett explaining the application of the Innovation 4 dashboard software to a member of the public
Image bottom right: Professor Andrew Lovett Andrew is presenting the Task 4.1 research on the impact of climatic stress on potato yields in Finland and the Netherlands to the President of the Show, Mr Poul Hoveson. Poul is a supporter of the FARMWISE project as one of the UK case study stakeholders.
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About Royal Norfolk Show
The Royal Norfolk Show is the UK’s largest two-day agricultural event, featuring around 700 trade stands, over 3,000 animals, and a diverse showcase of food, farming and innovation.
About FARMWISE
FARMWISE is a Horizon Europe–funded project combining AI, remote sensing and precision agriculture tools to reduce pollution, optimise natural resource use and boost climate resilience across Europe.
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